PRIME HYDRATION
Owner: KSI and LOGAN PAUL
Valued: $8 Billion
GATORADE
Owner: PEPSI CO
Valued: $4.9 Billion
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| PRIME Hydration | Sales In 2023 | Gatorade |
|---|---|---|
| $250,000,000 | US dollar (USD) | $7,000,000,000 |
| €229,797,500 | Euro (EUR) | €6,458,725,000 |
| £195,580,000 | Pound sterling (GBP) | £5,534,130,000 |
| ¥ 38,710,000,000 | Japanese yen (JPY) | ¥ 1,059,058,000,000 |
| $376,372,750 | Australian dollar (AUD) | $10,695,678,000 |
| $342,122,500 | Canadian dollar (CAD) | $9,502,535,000 |
| ₣222,593,750 | Swiss franc (CHF) | ₣6,282,500,000 |
| 2,614,650,000 kr | Swedish krona (SEK) | 73,887,450,000 kr |
| PRIME Hydration | Original Flavors | Gatorade |
|---|---|---|
| Ice pop | Hydration | Lemon-Lime |
| Blue Raspberry | Hydration | Orange |
| Watermelon | Hydration | Fruit Punch |
| Strawberry | Hydration | Glacier Cherry |
| Orange | Hydration | Glacier Freeze |
| Grape | Hydration | Cool Blue |
| Lemon lime | Hydration | Riptide Rush |
| Tropical punch | Hydration | Citrus Cooler |
| Strawberry Watermelon | Hydration | Grape |
| Orange mango | Hydration | Lemonade |
| Nightmare | Hydration | Strawberry |
| – | Hydration | Watermelon |
| – | Hydration | Tropical Mango |
| – | Hydration | Blue Raspberry |
| – | Hydration | Kiwi Strawberry |
| – | Hydration | Lime Cucumber |
| – | Hydration | Mixed Berry |
| – | Hydration | Passion Fruit |
| – | Hydration | Pineapple |
| – | Hydration | Apple |
| Dream pop | Energy | Cool blue |
| Original | Energy | Glacier Freeze |
| Ice pop | Energy | Grape |
| Strawberry watermelon | Energy | Strawberry Lemonade |
| Blue raspberry | Energy | Strawberry watermelon |
| Tropical punch | Energy | Tropical mango |
| Organe magno | Energy | – |
| Lemon lime | Energy | – |
| PRIME Hydration | Ingredients | Gatorade |
|---|---|---|
| 12 oz (340ml) | Bottle size | 12 oz (340ml) |
| 6 mg | Carbohydrate | 22 mg |
| 340 ml | Water | 340 ml |
| 35.5 ml | Coconut Water | – |
| Small amount | Citric Acid | Small amount |
| Small amount | Potassium Source | Small amount |
| Small amount | Magnesium Source | – |
| Small amount | Natural Flavor | Small amount |
| 2 mg | Sugar | 21 mg |
| 25 mg | Sucralose | – |
| 50 mg | L-Isoleucine | – |
| 100 mg | L-Leucine | – |
| 50 mg | L-Valine | – |
| 25 mg | L-Theanine | – |
| 0.2 mg | Zinc Source | – |
| 270 mcg | Vitamin A | – |
| 60 mg | Vitamin C | – |
| 10 mcg | Vitamin D | – |
| 16 mg | Vitamin B3 | – |
| 5 mg | Vitamin B5 | – |
| 2 mg | Vitamin B6 | – |
| 2.4 mcg | Vitamin B12 | – |
| – | Salt | 270 mg |
| – | Sodium Source | Small amount |
| – | Gum | Small amount |
| – | Emulsifier | Small amount |
| – | Coloring | Small amount |
| PRIME Hydration | Sponsored PRO Athletes | Gatorade |
|---|---|---|
| KSI | Boxing | – |
| Devin Haney | Boxing | – |
| Bud Crawford | Boxing | – |
| Shukar Stevenson | Boxing | – |
| Alex Volkanovski | MMA | – |
| Israel Adesanya | MMA | – |
| Dricus Du Plessis | MMA | – |
| Logan Paul | WWE | – |
| Cody Rhodes | WWE | – |
| Erling Haaland | Soccer | Lionel Messi |
| Alisha Lehmann | Soccer | Vinicius Junior |
| Rafael Leão | Soccer | – |
| Patrick Mahomes | NFL | J.J Watt |
| Tyreek Hill | NFL | Todd Gurley |
| – | NFL | T.J Watt |
| – | NFL | Matt Ryan |
| – | NFL | Derek Watt |
| Auston Matthews | Ice Hockey | – |
| Kyle Larson | NASCAR | – |
| Aaron Judge | MBL | Bryce Harper |
| – | MBL | Willson Contreras |
| Dwyane Wade | NBA | Paul George |
| – | NBA | Dwyane Wade |
| – | NBA | Zion Williamson |
| – | NBA | Jayson Tatum |
| – | NBA | Karl-Anthony Towns |
| – | NBA | Luka Doncic |
| – | WNBA | A’ja Wilson |
| – | WNBA | Kahleah Copper |
| – | WNBA | Caitlin Clark |
| – | USWNT/NWSL | Mallory Pugh |
| PRIME Hydration | Sponsored Teams | Gatorade |
|---|---|---|
| Arsenal | Soccer | Manchester City |
| Borussia Dortmund | Soccer | – |
| Bayen Munich | Soccer | – |
| FC Barcelona | Soccer | – |
| LA Dodgers | MBL | All |
| LA Lakers | Basketball | Chicago Bulls |
| Toronto Raptors | Basketball | Miami Heat |
| – | Basketball | Golden State Warriors |
| – | NFL | All |
| – | WNBA | All |
| – | MLS | All |
| – | ISL | All |
| – | AVP | All |
| – | NHL | All |
| PRIME Hydration | Sponsored leagues | Gatorade |
|---|---|---|
| No | NFL | Yes |
| Yes | WWE | No |
| Yes | UFC | No |
| Yes | Kings League | No |
| No | NBA | Yes |
| No | WNBA | Yes |
| No | MLB | Yes |
| No | MLS | Yes |
| No | US Soccer | Yes |
| No | NCAA | Yes |
| No | PGA Tour | Yes |
| No | AVP | Yes |
| No | NHL | Yes |
| No | ISL | Yes |
| No | NASCAR | Yes |
| No | High School Sports Teams | Yes |
| PRIME Hydration | Sponsored Creators | Gatorade |
|---|---|---|
| Ibai | Streamer | – |
| Samy Rivera | Youtube and Streamer | – |
| Mercedes Roa | Tiktok and Streamer | – |
| Fede | Youtube | – |
| IShowSpeed | Streamer and Youtube | – |
| Max Park | Rubik’s Cube | – |
| PRIME Hydration | Sponsored Artists | Gatorade |
|---|---|---|
| Central Cee | HipHop | – |
| Sfera Ebbasta | Rapper and HipHop | – |
| Peso Pluma | Mexican music | – |
| PRIME Hydration | Social Media Followers | Gatorade |
|---|---|---|
| 2 Million | 1.3 Million | |
| 4.4 Million | TikTok | 434.4K |
| – | 6.4 Million |
