Discover PRIME Hydration Product Line

Your Ultimate PRIME Hydration Product Guide

In the competitive world of hydration beverages, PRIME Hydration has carved out a niche that resonates with both fitness enthusiasts and the wider public. Developed by well-known personalities Logan Paul and KSI, PRIME Hydration products have garnered attention through high-profile marketing and social media clout. The range offers a collection of sports drinks touted for their electrolyte content and absence of added sugars, catering to those seeking a functional beverage to support their active lifestyles.

The appeal of PRIME beverages lies in their formulation, which combines electrolytes for hydration, BCAAs for muscle recovery, and antioxidants, aiming to deliver a comprehensive drink solution. Marketed as having zero added sugar and containing 10% coconut water, these drinks address the growing consumer demand for health-conscious and efficacious hydration options. The product lineup is available in a variety of flavors, meeting the taste preferences of a broad audience.

Accessibility is a key component of PRIME Hydration’s market strategy, with products being available at major retailers, including Walmart, and also through direct online channels. As hydration becomes an ever more integral part of wellness routines, PRIME Hydration is positioned to meet the evolving needs of consumers with its diverse offering and strategic marketing approach.

PRIME Hydration LLC Overview

PRIME Hydration LLC has quickly become a prominent name in the sports and energy drink industry, founded by well-known figures Logan Paul and KSI, gaining significant market presence, and embodying a distinct brand philosophy.

Founders

Logan Paul and KSI, or Olajide Olayinka Williams Olatunji, leveraged their massive YouTube and Vine influence to launch PRIME. The unique partnership began after the two had previously faced off in boxing matches.

• Logan Paul:
  • Profession: YouTube personality, actor
  • Involvement: Co-founder, brand strategist
• KSI (Olajide Olayinka Williams Olatunji):
  • Profession: YouTube personality, rapper
  • Involvement: Co-founder, creative contributor
• Congo Brands: Trey Steiger and Max Clemons

Market Presence

Since its inception, PRIME Hydration has experienced explosive growth, expanding to various retailers and reaching new markets within business days. Key personnel such as Max Clemons and Trey Steiger have been instrumental in its market penetration.

• Retail Expansion: Available in major outlets
• Growth: Over $250 million in sales within the first year 2022-2023
• Strategic Partnerships: Collaboration with Congo Brands for distribution

Brand Philosophy

PRIME embodies a philosophy of merging great taste with functional benefits aimed at sports enthusiasts and everyday consumers alike. Their strategy revolves around constant innovation and meeting the evolving demands of health-conscious buyers.

• Product Development: Emphasis on taste and health
• Brand Mission: To provide hydration products that offer more than just quenching thirst

Product Line-Up

PRIME Hydration offers a diverse range of products designed to suit various athletic and lifestyle hydration needs. Each product is crafted with unique features to provide hydration and energy.

PRIME Hydration Drink

Prime Hydration drinks are created for optimal hydration, combining electrolytes with 10% coconut water for an enhanced hydration experience. These drinks are available in a multitude of flavors, including popular options like Strawberry Banana, Blue Raspberry, Lemon Lime, and Tropical Punch.

Flavors:

• Strawberry Banana
• Cherry Freeze
• Lemonade
• Strawberry Watermelon
• Meta Moon
• Ice Pop
• Blue Raspberry
• Tropical Punch
• Lemon Lime
• Grape
• Orange

Supplement Facts

Serving Size: 1 Bottle (500ml)
Number of Servings: 1 Serving

Amount Per Serving		% Daily Value
CALORIES	25	N/A*
TOTAL FAT	0 GM	N/A*
SODIUM	15 MG	1%
TOTAL CARBOHYDRATE	5 GM	2%
TOTAL SUGARS	1 GM	N/A*
PROTEIN	0 GM	N/A*
POTASSIUM	700 MG	15%
VITAMIN A	270 MCG	30%
VITAMIN E	4.5 MG	30%
VITAMIN B6	3.4 MG	200%
VITAMIN B12	4.8 MCG	200%
MAGNESIUM	125 MG	30%

Other Ingredients:
Water, coconut water concentrate, citric acid, dipotassium phosphate, natural flavors, trimagnesium citrate, sucralose, gum arabic, vegetable juice (for color), L-isoleucine, L-leucine, L-valine, acesulfame potassium, pyridoxine hydrochloride (vitamin B6), glycerol esters of wood rosin, D-alpha tocopheryl acetate (vitamin E), retyinyl palmitate (vitamin A), cyanocobalamin (vitamin B12), beta-carotene (for color). Contains: Coconut.

PRIME Energy Drink

PRIME Energy beverages are made to provide a sustained energy boost. They include BCAAs and electrolytes and avoid added sugar, combining performance with flavor. Noteworthy flavors for PRIME Energy include Cherry Freeze, Orange Mango, and Lemonade.

Flavors:

• Original
• Ice Pop
• Strawberry Watermelon
• Blue Raspberry
• Tropical Punch
• Orange Mango
• Lemon Lime

Supplement Facts

Serving Size: 1 Can (355ml)
Number of Servings: 1 Serving

Amount Per Serving		% Daily Value
CALORIES	10	N/A*
TOTAL FAT	0 GM	N/A*
SODIUM	70 MG	3%
TOTAL CARBOHYDRATE	4 GM	1%
TOTAL SUGARS	0 GM	N/A*
ADDED SUGARS	0 GM	N/A*
PROTEIN	0 GM	N/A*
CALCIUM	60 MG	4%
POTASSIUM	170 MG	4%
VITAMIN B6	2.55 MG	150%
VITAMIN B12	3.6 MCG	150%
MAGNESIUM	55 MG	15%

Other Ingredients:
Carbonated Water, Coconut Water from Concentrate, Citric Acid, Erythritol, Calcium Lactate, Magnesium Citrate, Potassium Citrate, Sodium Citrate, Caffeine, Natural Flavor, Sucralose, Potassium Sorbate (Preservative), Sodium Benzoate (Preservative), L-Theanine, Acesulfame Potassium, Inositol, Taurine, Glucuronolactone, Pyridoxine Hydrochloride (Vitamin B6),Cyanocobalamin (Vitamin B12).

PRIME Hydration Sticks

For convenience and portability, PRIME Hydration Sticks offer an on-the-go hydration solution that can be added to water. These sticks contain the same balanced blend of electrolytes and BCAAs found in the liquid beverages. The product lineup extends to include flavors like Orange, Grape, and Lemon Lime.

Flavors:

• Strawberry Banana
• Cherry Freeze
• Strawberry Watermelon
• Lemonade
• Ice Pop
• Blue Raspberry
• Tropical Punch
• Lemon Lime
• Meta Moon
• Glowberry

Supplement Facts

Serving Size: 1 Stick (9.51 gram)
Number of Servings: 1 Serving

Amount Per Serving		% Daily Value
CALORIES	20	N/A*
TOTAL FAT	0 GM	N/A*
SATURATED FAT	0 GM	N/A*
TRANS FAT	0 GM	**%
CHOLESTEROL	0 MG	N/A*
SODIUM	10 MG	N/A*
TOTAL CARBOHYDRATE	6 GM	2%
DIETARY FIBER	0 GM	N/A*
TOTAL SUGARS	2 GM	N/A*
INCLUDES ADDED SUGARS	0 GM	N/A*
PROTEIN	0 GM	N/A*
VITAMIN D	0 MCG	N/A*
CALCIUM	0 MG	N/A*
IRON	0 MG	N/A*
POTASSIUM	700 MG	15%
VITAMIN A	900 MCG	100%
VITAMIN E	15 MG	100%
VITAMIN B6	3.4 MG	200%
VITAMIN B12	4.8 MCG	200%
MAGNESIUM	123.9 MG	30%
ZINC	1.1 MG	10%

Other Ingredients:
Filtered Water, Coconut Water From Concentrate (Allergen), Citric Acid, Dipotassium Phosphate, Natural Flavor, Tri Magnesium Citrate, Sucralose, L-Isoleucine, L-Valine, L-Leucine, D-Alpha Tocopheryl Acetate (Vitamin E), Gum Acacia, Acesulfame Potassium, Retinyl Palmitate (Vitamin A), Zinc Aspartate, Pyridoxine Hydrochloride (Vitamin B6), Cyanocobalamin (Vitamin B12).

Nutritional Information

PRIME Hydration products come with a variety of ingredients aimed at supporting hydration and energy levels. It’s important to understand the nutrients they contain and the potential health implications that come with them.

Ingredients and Supplements

• Electrolytes: Essential for hydration, PRIME contains electrolytes like sodium and potassium to help replenish what’s lost in sweat.
• Vitamins: A source of B vitamins, which play a vital role in energy production.
• BCAAs: Includes branched-chain amino acids such as l-isoleucine, l-leucine, and l-theanine, which may support muscle recovery.
• Caffeine: Their energy drink contains approximately 200 mg of caffeine to provide a boost of energy.
• Sweeteners: Uses sucralose and acesulfame potassium as non-caloric sweeteners to enhance flavor without added sugars.
• Natural Flavor and Other Ingredients: Flavored with natural ingredients, the drinks also contain gum arabic for texture and coconut water from concentrate for taste and additional hydration benefits.

Health Benefits and Considerations

• Hydration: Replenishes fluids and supports proper hydration levels, essential for bodily functions and physical performance.
• Energy: Provides an energy lift that can be useful for those needing a mental or physical boost, thanks to its caffeine content.
• Low in Calories: With a minimal caloric content, it can be a suitable option for individuals monitoring their calorie intake.
• Artificial Sweeteners: While calorie-free, sucralose may not be suitable for all diets; consumers should be aware of its inclusion.

Consumer Engagement

PRIME Hydration has leveraged customer feedback and community involvement to reinforce its market presence. This section explores how the brand interacts with its consumers and the broader social impact it seeks to create.

Customer Reviews and Feedback

PRIME Hydration actively seeks out customer reviews to gauge consumer satisfaction and improve its offerings. Consumers often remark on PRIME’s refreshing taste and how it helps them refuel and boost their energy levels. Adolescents and children, in particular, are vocal about their preferences, influencing both product formulation and marketing strategies. The caffeine content in PRIME products is also discussed among consumers, where they weigh in on how it affects their experience with the drink.

Consumer Feedback Highlights:

• Taste: “Great taste and refreshing!”
• Energy: “Gives a much-needed energy boost without too much caffeine.”

Community and Social Impact

PRIME Hydration has been proactive in creating a community around its brand. Through various initiatives, they’ve fostered a sense of belonging and collective identity among their consumers. The company has faced its share of controversy, with figures like Sen. Schumer questioning the appropriateness of marketing energy drinks to children and adolescents. In response, PRIME is transparent about their products’ ingredients, including their caffeine content, aligning themselves with FDA guidelines to reassure their customers and the markets they serve.

Community Initiatives:

• Involvement in sports events to promote healthy lifestyles.
• Dialogues with consumers on social media to maintain transparency.